Releases outgrow manual regression
Every sprint adds features to recheck, but the time before a release stays the same.
[ Why web automation testing matters ]
Your web app changes every sprint. Manual regression can’t keep up.
Web automation testing uses code to drive real browsers through your application the way users do, clicking, typing and submitting, and checks every result. Checks your team used to repeat by hand become a suite that runs on every build.
It doesn’t replace testers. It takes predictable, repeated checks off their plate, so they can spend their time on exploratory, usability and new-feature testing, where people find what scripts miss.
Part of our automation testing services →
The problems it solves
Browsers and devices multiply
Users arrive on browser, OS and screen combinations nobody can recheck by hand every release.
Bugs found late cost more
Caught on the merge, a defect is a quick fix. Caught in production, it means hotfixes, support tickets and lost trust.
Breakage nobody sees
A style tweak or API change breaks a page no one opened this release.
[ How it helps your product ]
What web automation changes in your product
Five outcomes product and engineering leads ask us about, and how a well-built suite delivers each one.
Speed
Smoke checks finish inside a pipeline run and full regression runs unattended, so developers hear about a break while the change is still fresh.
Coverage
More journeys, browsers, viewports and data combinations than a manual pass can cover in the same window.
Release quality
The same checks run the same way every time, so critical flows are verified before every release, not just the big ones.
Cost
Building the suite is an upfront investment. Each later run costs little, and manual effort moves to work only people can do.
Regression stability
Stable locators, proper waits and isolated test data keep failures meaningful, so a red build means a real problem.
| Manual-only regression | Automated web regression | |
|---|---|---|
| Regression cycle | Repeated by hand before each release | Runs unattended on merge, nightly or on demand |
| Browser coverage | Usually one or two browsers per cycle | The agreed browser matrix, in parallel |
| Consistency | Varies with time pressure and who is testing | Same steps and checks on every run |
| Feedback to developers | Often after the change has merged | Inside the pipeline run |
| Evidence | Notes and screenshots, where someone captured them | Report with logs and screenshots for each failure |
| Where testers spend time | Repeating known checks | Exploratory, usability and new-feature testing |
Honest note: automation suits stable, repeatable checks. New features, usability and exploratory work stay with people, and we’ll tell you which is which.
For Drop Delivery, 1,200+ automated Selenium and API checks run on each regression cycle, with about 75% less manual regression time per release.
[ Types of web automation we deliver ]
Twelve kinds of web automation, matched to your product
Most teams start with regression, smoke and end-to-end journeys, then add layers as the suite proves itself. Each card shows what we cover and when it pays off.
Functional automation
Feature behaviourEach feature checked against the behaviour it should have: inputs, validation, business rules and the messages users see.
What we cover
- Form validation and error states
- Role and permission rules
- Search, filters and sorting
When it pays offOnce a feature’s rules are settled enough not to change every week.
Regression automation
Every releaseThe checks your team repeats before every release, turned into a suite that runs without anyone sitting over it.
What we cover
- Ordered by business risk
- Extended as each sprint ships
- Runs nightly, on merge or on demand
When it pays offWhen manual regression is what’s holding releases back.
Smoke & sanity suites
Minutes, not hoursA short, fast suite that tells you whether a build is worth testing further, plus a focused sanity pass after hotfixes.
What we cover
- Sign-in, core pages and key transactions
- Triggered after every deployment
- Fails fast, with a clear reason
End-to-end journeys
Complete user flowsWhole paths through your product, from first page to confirmation, including the services and integrations behind them.
What we cover
- Sign-up, checkout, booking and onboarding
- Hand-offs to email, payment sandboxes and third parties
- Fresh test data per run, cleaned up afterwards
When it pays offWhen a bug in one step breaks the journey that earns revenue.
Cross-browser automation
Chrome, Firefox, Safari, EdgeThe same journeys run in parallel on the browsers and versions your analytics show your users on.
What we cover
- Browser matrix agreed with you
- Parallel runs on Selenium Grid or a cloud grid
- Per-browser results in one report
When it pays offWhen “works on my machine” keeps turning into support tickets.Compatibility testing →
Responsive & real-device automation
Phones, tablets, desktopsLayouts and touch journeys checked at real breakpoints, and on real devices through BrowserStack, Sauce Labs or LambdaTest.
What we cover
- Breakpoint and orientation checks
- Mobile Safari and Chrome on real devices
- Menus, modals and sticky elements
When it pays offWhen a large share of your traffic is on phones.
Visual regression
Applitools or PercyScreenshots of key pages compared build to build, so unintended layout and styling changes are flagged for a person to review.
What we cover
- Baselines per browser and viewport
- Dynamic areas masked to cut noise
- Changes approved or rejected in one place
When it pays offWhen a CSS change can quietly break pages nobody opened.
API-integrated UI tests
Postman & REST AssuredAPI calls set up data and check backend state, so UI tests stay short and a failure points to the layer that broke.
What we cover
- Test data created through the API
- Backend state verified after UI actions
- API and UI results in one report
CI/CD-integrated automation
Your pipelineSuites wired into your pipeline with the right tests at each stage: smoke on every merge, full regression nightly or before release.
What we cover
- Pipeline stages and quality gates
- Docker images for repeatable runs
- Results posted back to the build
Data-driven & BDD automation
Cucumber & SpecFlowOne scenario run against many data sets, or written in Gherkin so product owners can read and review what’s being tested.
What we cover
- Many input combinations from one test
- Gherkin scenarios agreed with your team
- Shared steps that stay maintainable
When it pays offFor pricing, forms and rules with many valid inputs, or teams that want readable tests.
Accessibility automation
WCAG checksAutomated accessibility scans run inside your journeys, catching common WCAG issues on every build before a manual audit.
What we cover
- Scans after real user steps
- Labels, contrast, headings and ARIA
- Findings that feed manual accessibility testing
When it pays offWhen accessibility needs checking on every release, not once a year.Accessibility testing →
Suite maintenance & migration
Stabilise or moveWe take over existing suites, fix flaky tests at the cause, and move suites between frameworks when there’s a clear reason to.
What we cover
- Root cause and fix for each flaky test
- Locator and wait clean-up
- Phased migration, old and new suites side by side
When it pays offWhen your team has stopped trusting the suite, or outgrown the tool.
[ How you benefit from working with us ]
What you get from QAonTOP’s web automation service
Beyond the tests themselves: how we work with your team, and what you keep when the engagement ends.
Advice that isn’t tied to one tool
We work across Selenium, Playwright, Cypress, WebdriverIO and more, so we recommend what fits your stack and team, and explain why.
Code you own
Frameworks are written in your repository, in your team’s language, with documentation. No proprietary layer, no lock-in.
Built to be maintained
Page objects, shared helpers and code review on every change keep the suite readable as it grows.
Manual and automation under one roof
Our manual testers explore new features while automation covers regression, so nothing falls between two vendors.
Reports your whole team can use
A report after every run, defects logged in Jira with steps and evidence, and results in TestRail if you use it.
Flexible ways to engage
A fixed-scope build, managed testing, a dedicated team or an engineer in your sprints. See all six.
[ Technology & tool stack ]
Our web automation technology stack
We pick each layer with your team, based on your language, your browsers and the pipeline you already run. On the right is an example layout.
FrameworksSelenium · Playwright · Cypress · WebdriverIO · Robot Framework · Katalon · Puppeteer · TestCafe
LanguagesJava · JavaScript · TypeScript · Python · C#
Test runnersTestNG · JUnit · pytest · Mocha · Jest · NUnit
BDDCucumber · SpecFlow
ReportingAllure · Extent Reports
CI/CDJenkins · GitHub Actions · GitLab CI · Azure DevOps · CircleCI
ExecutionDocker · Selenium Grid · BrowserStack · Sauce Labs · LambdaTest
VisualApplitools · Percy
APIPostman · REST Assured
Test & defect trackingJira · TestRail
Sample project layoutTypeScript · Playwright · GitHub Actions
tests/ smoke/ health.spec.ts e2e/ signup.spec.ts checkout.spec.ts visual/ home.visual.spec.ts a11y/ checkout.a11y.spec.ts pages/ LoginPage.ts CheckoutPage.ts api/ orders.client.ts data/ users.json products.csv config/ staging.env production.env playwright.config.ts Dockerfile .github/workflows/web-tests.yml
Example only. Your layout follows your framework, language and team.
Frameworks, and where each fits best
Selenium
Java and C# teams, large existing suites, and the widest range of browsers and versions.
Selenium testing services →Playwright
New projects that need Chromium, Firefox and WebKit, fast parallel runs and built-in tracing.
Playwright testing services →Cypress
JavaScript front-end teams who want fast feedback while they develop, plus component tests.
Cypress testing services →WebdriverIO
JavaScript and TypeScript teams who want WebDriver-based tests with a modern runner.
Robot Framework
Keyword-driven tests that non-developers can read and extend.
Katalon
Teams that want a low-code tool with scripting available when they need it.
Puppeteer
Chrome-focused scripted checks, screenshots and PDF output.
TestCafe
JavaScript and TypeScript teams who want browser tests without WebDriver setup.
Comparing tools in depth? See our tool-agnostic testing services →
[ How we work ]
Six steps from first call to a suite your team owns
You see working tests in your pipeline early, and you approve each stage before we build on it.
-
Step 1 of 6
Discovery
We review your app, release cycle, current tests and pipeline, and pick the journeys worth automating first.
You getStrategy & feasibility report -
Step 2 of 6
Framework design
Framework, language, structure, test data, execution and reporting agreed with your team.
You getFramework code in your repo -
Step 3 of 6
Pilot in your pipeline
A first set of real tests running in your CI, so you can judge the approach before we scale.
You getCI pipeline integration -
Step 4 of 6
Scale coverage
Highest-risk journeys first, then more browsers, devices, data and checks.
You getTest suiteCoverage map -
Step 5 of 6
Run and report
Suites run on agreed triggers. We triage failures and log real defects in your tracker.
You getExecution reportsDefect reports -
Step 6 of 6
Maintain and hand over
Flaky tests fixed at the cause, the suite kept in step with your product, and a walkthrough for your team.
You getMaintenance logDocs and handover
[ Deliverables ]
What you receive
Everything below is yours to keep, whether we stay on to run the suite or hand it over to your team.
Automation strategy & feasibility report
What to automate, in what order and with which framework, and what should stay manual.
Framework source code in your repository
Committed to your repo, under your access controls, in your team’s language.
Test suite with coverage map
Which journeys, browsers and devices are covered, and what comes next.
CI pipeline integration
Jobs and quality gates in Jenkins, GitHub Actions, GitLab CI, Azure DevOps or CircleCI.
Execution reports per run
Allure or Extent reports with logs and screenshots for every failure.
Defect reports in your tracker
Steps to reproduce, evidence and severity, logged in Jira.
Maintenance & flaky-test log
Each unstable test, its cause and the fix, so suite health stays visible.
Documentation & handover session
Setup guide, conventions and a live walkthrough so your team can run and extend the suite.
[ Case Studies ]
Automation suites we’ve built
Three web products where automated regression replaced repeated manual checks. Each links to the full write-up.
[ Ways to work ]
Six ways to work with our web automation engineers
A new suite, a rescue of an existing one, ongoing runs or an engineer in your team.
01Fixed-price projectChoose it for a new framework or a migration with a clear scope.02Managed testingChoose it when you want the suite built, run and maintained for you.03Dedicated QA teamChoose it when automation grows every sprint.04Staff augmentationChoose it when your team needs a web automation specialist for a while.05QA consultingChoose it for a review of your current suite and a plan to improve it.06On-demand testingChoose it for a one-off push, such as stabilising a flaky suite.
Hire our QAHire an automation engineerAn automation engineer who joins your sprints, works in your repository and grows coverage with your team.See the role →
Start with no obligationFree web automation consultationTalk to an automation engineer about your web app, your current tests and your pipeline. We’ll suggest where automation pays off first.Book the consultation →
Not sure which fits? Find your model in four questions, compare all six or estimate your cost.
[ FAQ ]
Web automation testing questions, answered
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[ Contact us ]
Talk to a web automation engineer
✓ Free one-week POC✓ NDA before access✓ A QA lead replies the same day
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